{"id":4632,"date":"2020-04-20T20:09:42","date_gmt":"2020-04-20T20:09:42","guid":{"rendered":"http:\/\/evolve-digital.flywheelsites.com\/?p=4632"},"modified":"2020-04-21T17:19:15","modified_gmt":"2020-04-21T17:19:15","slug":"marketing-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/itsevolve.com\/marketing-during-a-pandemic\/","title":{"rendered":"How You Can Continue to Market your business during a Pandemic"},"content":{"rendered":"

A lot is changing right now. Remote work, online sales and digital marketing are all the new normal, and while some companies have always existed in online spaces, others are struggling to adjust their marketing strategies and to thrive in this new environment.\u00a0<\/span><\/p>\n

With the economy reaching some pretty frightening lows, many organizations are looking to cut costs to stay afloat and marketing budgets are a prime target. So how can you restructure your marketing efforts right now to become both cost efficient and effective? Here\u2019s how you can market yourself wisely during this pandemic.\u00a0<\/span><\/p>\n

Invest in social media<\/span><\/h2>\n

Check in on the state of your social media marketing. Social media is a great platform for marketing efforts as in most instances, the value has not caught up with pricing. Unlike traditional marketing, you can pretty much choose how much you want to allocate your resources; whether it’s sweat equity or pushing full steam ahead with expansive paid strategies and influencer outreach.\u00a0<\/span><\/p>\n

Social media will still reach your audience during a pandemic (and may even be <\/span>more effective<\/span><\/a> now than before COVID-19). Many research companies expect social screen times to continue their upward trajectory’s as the stay-at-home orders continue.\u00a0<\/span><\/p>\n

Capitalize on this low handing fruit to keep your audience informed, run giveaways, future proof your business with Gift Cards on Instagram & Facebook, and in general, just continue to “buzz” around your business with interactive, live events<\/a>.\u00a0<\/span><\/p>\n

Repurpose marketing materials<\/span><\/h2>\n

If you\u2019ve had to lower your marketing budget due to the pandemic, that doesn\u2019t mean you can\u2019t continue your branding efforts. In other words, just because business has slowed, doesn’t mean you’re down and out. Start leveraging & repurposing those evergreen marketing materials.\u00a0<\/span><\/p>\n

Do you have a really effective blog post hanging out on your website? Instead of starting from scratch on other platforms, see if you can edit and repurpose longform content by turning them into Infographics or videos. Chop up that blog post for Twitter. Recut your marketing videos for Facebook. Resize your website assets for instagram posts. Chances are you’ve spent a ton of resources developing this content. Now\u2019s the time to get creative! and if your haven’t, use this time to get organized and being to position your self for a better online presence.\u00a0<\/span><\/p>\n

Make your website as user-friendly as possible<\/span><\/h2>\n

Ideally, you would have done this already. Yet many businesses are a bit behind in optimizing their digital presence. You\u2019re relying on digital marketing and online sales now more than ever. Now’s the time to start implementing website strategies that include:\u00a0<\/span><\/p>\n