{"id":4027,"date":"2019-01-04T19:57:20","date_gmt":"2019-01-04T19:57:20","guid":{"rendered":"http:\/\/evolve-digital.flywheelsites.com\/?p=4027"},"modified":"2020-07-13T17:33:14","modified_gmt":"2020-07-13T17:33:14","slug":"youre-launching-a-website-now-what","status":"publish","type":"post","link":"https:\/\/itsevolve.com\/youre-launching-a-website-now-what\/","title":{"rendered":"You\u2019re Launching a Website. Now What?"},"content":{"rendered":"

So you have decided to launch a website in 2020. Congratulations!<\/span><\/h1>\n

Of course, alongside excitement can also come a bit of uncertainty. What should you be doing to make sure that your launch is as smooth and successful as possible? In this guide, we want to talk through some of the details of launching a website, including how to set yourself up for success, and how you can start your online marketing strategy off on the right foot. Your website will become one of the most important assets to your business — often times, the very first thing a prospect will see when searching for your products and services. <\/span><\/p>\n

1. Create Original Content<\/span><\/h2>\n

Launch Day for your website is an event to celebrate — and, in fact, a good \u201ccelebration\u201d can actually bring attention and visitors. The goal of the launch day is to get as much traffic as possible, and as much viewer engagement and interaction as possible from day one. Specifically, you need your audience to quickly identify who you are, what you do and the value you can deliver. How the heck do I do this? Well, creating original content is a good start. On day one, when you launch your website, you should have a number of high value, informational, engaging, and relevant posts, guides and website copy that speaks <\/span>directly to your target audience<\/span><\/a>. Quite frankly, the world is heartless. You can talk all day about what you\u2019ve accomplished or what you think you can accomplish, but if you aren\u2019t leading with value, you\u2019re going to fumble..<\/span><\/p>\n

2. Get the Details Right<\/span><\/h2>\n

Regardless of how amazing your product, service, or content is, if guests to your site cannot navigate it, or find it unpleasant to use, you will lose traffic and business. A good quality and well thought out site is the difference between high bounce rates or high conversion rates. Let\u2019s start with the the user experience: Are you re creating or creating? Is it aesthetically pleasing? Does it speak directly to your audience? Do you have clear conversion paths and Call to Actions? When a user lands on your website, do they immediately know what they should be doing? How quickly do pages load? Do you have any duplicate or extraneous content?<\/span><\/p>\n

All this and more must be answered before you launch your site. <\/span>Designing a website<\/span><\/a> involves care, time, and attention to detail. Your site should be a reflection of your company, a visual representation of who you are. <\/span><\/p>\n

3. Pay Attention to SEO<\/span><\/h2>\n

We see it all the time. A company launches a new website and loses all earned page and domain authority. Understanding even the basics of <\/span>search engine optimization (SEO)<\/span><\/a> can greatly improve your success on website launch day and is absolutely a key component to creating a successful site. Here are a few strategies to improve your SEO: <\/span><\/p>\n