{"id":3143,"date":"2018-07-03T19:46:06","date_gmt":"2018-07-03T19:46:06","guid":{"rendered":"http:\/\/evolve-digital.flywheelsites.com\/?page_id=3143"},"modified":"2019-11-21T15:54:43","modified_gmt":"2019-11-21T15:54:43","slug":"conversion-rate-optimization","status":"publish","type":"page","link":"https:\/\/itsevolve.com\/conversion-rate-optimization\/","title":{"rendered":"Conversion Rate Optimization"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”https:\/\/source.unsplash.com\/collection\/422400\/daily” bg_position=”left top” bg_repeat=”no-repeat” parallax_bg=”true” parallax_bg_speed=”fast” bg_color=”#333333″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”10%” bottom_padding=”5%” color_overlay=”#0a0a0a” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][split_line_heading]Stop Spinning Your Wheels. It’s time to Look At Your Design<\/p>\n

Conversion Rate Optimization<\/h1>\n[\/split_line_heading][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid” delay=”450″][nectar_btn size=”large” button_style=”see-through-2″ hover_color_override=”#1a9be6″ hover_text_color_override=”#ffffff” icon_family=”iconsmind” url=”https:\/\/itsevolve.com\/contact\/” text=”Get Started Today” margin_top=”10″ margin_right=”10″ margin_bottom=”10″ margin_left=”10″ icon_iconsmind=”iconsmind-Triangle-ArrowRight”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”10px” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]\r\n
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All This Website Traffic, but no Conversions<\/h2>\n<\/h2><\/div>
<\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Just like they say in sales, it turns into a numbers game – An oversimplification, but that\u2019s the standard marketing playbook.<\/p>\n

But, what if there was a way to capitalize on the traffic that is already coming to your website, or better yet, that you’ve paid for. In other words, the goal shouldn’t be just to generate more traffic, rather, we should maybe start to focus on driving higher conversion rates, in turn giving us a lower Cost Per Acquisition. Are we crazy here?<\/p>\n

For all types of\u00a0 conversions, your conversion rate hinges on six factors:<\/p>\n

    \n
  1. Value proposition<\/strong>\u2014This is the sum of all the costs and benefits of taking action. What is the overall perceived benefit in your customer\u2019s mind? Those perceived costs and benefits make up your value proposition.<\/li>\n
  2. Relevance<\/strong>\u2014How closely does the content on your page match what your visitors are expecting to see? How closely does your value proposition match their needs?<\/li>\n
  3. Clarity<\/strong>\u2014How clear is your value proposition, main message, and call-to-action?<\/li>\n
  4. Anxiety<\/strong>\u2014Are there elements on your page (or missing from your page) that create uncertainty in your customer\u2019s mind?<\/li>\n
  5. Distraction<\/strong>\u2014What is the first thing you see on the page? Does it help or hurt your main purpose? What does the page offer that is conflicting or off-target?<\/li>\n
  6. Urgency<\/strong>\u2014Why should your visitors take action now? What incentives, offers, tone, and presentation will move them to action immediately?<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”15px” bottom_padding=”15px” overlay_strength=”0.5″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” top_padding=”4%” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”High Conversion Rates. Lower Customer Acquisition Costs. ” font_container=”tag:h3|font_size:48px|text_align:center|color:%230095f9|line_height:57px” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” top_padding=”15″ text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”left-right” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1574351494877{margin-bottom: 15px !important;}”]\n

    Lead Magnets<\/h4>\n[\/vc_column_text][vc_custom_heading text=”We take care of effective brand outreach with targeted content marketing and customizable mobile content marketing programs tailored to get new leads in the door, daily. ” font_container=”tag:p|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)” use_theme_fonts=”yes” css_animation=”none” link=”|||”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”left-right” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1574351502110{margin-bottom: 15px !important;}”]\n

    Social Proof<\/strong><\/h4>\n[\/vc_column_text][vc_custom_heading text=”The meat to our Search Engine Optimization Programs, Evolve specializes in business blogging from a multi-domain perspective. Our monthly blog services guarantee seamless building and retention of digital audiences, while spurring higher interest in your offerings. ” font_container=”tag:p|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)” use_theme_fonts=”yes” css_animation=”none” link=”url:http%3A%2F%2Fwordpress-896187-3110144.cloudwaysapps.com%2Fcontent-marketing%2F|||”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”left-right” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1574351508599{margin-bottom: 15px !important;}”]\n

    Content & Messaging\u00a0<\/strong><\/h4>\n[\/vc_column_text][vc_custom_heading text=”The right content marketing strategy can put your brand on the fast-track towards earning more eyeball impressions, higher conversion rates and more business! Turn to us for high value content blueprints crafted to help you achieve all your business goals. ” font_container=”tag:p|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)” use_theme_fonts=”yes” css_animation=”none” link=”url:http%3A%2F%2Fwordpress-896187-3110144.cloudwaysapps.com%2F2018%2F07%2F03%2Fsocial-media-advertising%2F|||”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” top_padding=”1%” bottom_padding=”3%” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”left-right” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1574351516316{margin-bottom: 15px !important;}”]\n

    Clear Conversion Paths<\/strong><\/h4>\n[\/vc_column_text][vc_custom_heading text=”The art of the press release rests on crisp and meaningful communication that gets the delivers and syndicates your highly authoritative news quickly and effectively. Heck, we’ve gotten our largest customers from Press Releases.” font_container=”tag:p|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)” use_theme_fonts=”yes” css_animation=”none” link=”url:http%3A%2F%2Fwordpress-896187-3110144.cloudwaysapps.com%2Fsearch-engine-optimization%2F|||”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”left-right” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1574351522769{margin-bottom: 15px !important;}”]\n

    SEO Content Services<\/strong><\/h4>\n[\/vc_column_text][vc_custom_heading text=”Evolve has ample expertise in local SEO content services. Our team of experts are certain to help you get ranked higher across key search engines. Composing Geopages, service pages, and persona focused pages help get your site indexed and rendering when your products\/services are being searched. ” font_container=”tag:p|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)” use_theme_fonts=”yes” css_animation=”none” link=”url:http%3A%2F%2Fwordpress-896187-3110144.cloudwaysapps.com%2Fconversion-rate-optimization%2F|||”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”left-right” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1574351529707{margin-bottom: 15px !important;}”]\n

    White-papers, Guides, and Lead Magnets<\/h4>\n[\/vc_column_text][vc_custom_heading text=”You’re an expert at what you do. Surely, you have a secret sauce that makes your products\/services better than your peers. Whitepapers, How-To Guides are a great way to deliver value before the sale in return for contact information.” font_container=”tag:p|text_align:justify|color:rgba(10%2C10%2C10%2C0.65)” use_theme_fonts=”yes” css_animation=”none” link=”url:http%3A%2F%2Fwordpress-896187-3110144.cloudwaysapps.com%2Fanalytics-insights%2F|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#1a9be6″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”40″ bottom_padding=”40″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Ready to explore our offering and see how you can evolve your business?” font_container=”tag:h3|text_align:justify” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”right”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”]
    <\/div><\/div>[nectar_btn size=”large” button_style=”see-through” button_color_2=”Accent-Color” icon_family=”none” url=”\/contact” text=”Talk to a Digital Marketing Expert” margin_bottom=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”https:\/\/source.unsplash.com\/collection\/422400\/daily” bg_position=”left top” bg_repeat=”no-repeat” parallax_bg=”true” parallax_bg_speed=”fast” bg_color=”#333333″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”10%” bottom_padding=”5%” color_overlay=”#0a0a0a” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none”…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"_links":{"self":[{"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/pages\/3143"}],"collection":[{"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":15,"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/pages\/3143\/revisions"}],"predecessor-version":[{"id":4584,"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/pages\/3143\/revisions\/4584"}],"wp:attachment":[{"href":"https:\/\/itsevolve.com\/wp-json\/wp\/v2\/media?parent=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}